You’ll never see red sale tags here

You’ll never see red sale tags here.

No constant promotions. No discount codes. No Black Friday deals with huge percentage discounts.

I’ve never really understood why a customer should have to wait for a promotion to get a good price. If a diamond ring suddenly sells at 40 or 50 per cent off, I think it’s reasonable to ask a simple question: what was the real price in the first place?

At Diamanter.org, I’ve chosen a different approach.

As an independent diamond broker, I have access to one of the world’s largest diamond databases. I compare prices, cut, quality and certification to find the right diamond at the best possible price for you.

We have no exclusive showrooms on expensive shopping streets and no unnecessary middlemen. Our low overheads should benefit you as a customer.

The diamond market changes, and our prices follow the market — not the promotion calendar.

I want you to feel confident that you’re getting a competitive price, whatever day of the year you shop.

For me, a good price isn’t a temporary offer. It’s the very idea behind the business.

You should pay for the diamond and the craftsmanship. Not the brand name or the sale sign.

Orloff Ehrenskjöld
Graduate Gemologist (GIA)